4 Things Moms Desire & How Brands Can Be a Helpful Resource

At the core of every amazing mom’s heart is her family. She wants to see them happy, healthy, and whole. As a born nurturer, she is selfless, giving love, time, and support freely.

Every single day, she works hard to help make this a reality - whether it’s daily affirmations of “I love you,” tight hugs and squeezes with her kids, thoughtful texts with her spouse, remembering every minute detail to keep the household running, making a hot meal, sleepy bedtime stories and talks about the day, the list goes on and on.

She's a natural multitasker, constantly giving of herself.

However, as focused as she is on her family, she often forgets to prioritize her well-being and, at times, becomes spiritually, emotionally, and physically exhausted. As a brand, there are four primary ways moms value support from the brands we love. Demonstrate how your products and services help to nurture her mind, simplify tasks to save time and money, affirm her, and provide a sense of calm.

Nurture Her Mind

There's something truly special about the deep connections and understanding that develop among mothers who share similar journeys. It's common for moms to feel isolated and yearn for meaningful connections with other women who can relate to their experiences.

By developing a virtual community for moms who use your products and services, you can provide them with a space to share their stories and support one another.

Providing this resource will also help you expand your customer base and strengthen your relationships with your existing customers. In addition, regularly creating compelling, informative content for your blog and social media platforms will also further resonate with moms and establish your brand as a valuable resource for them.

For example, I especially love how the fitness platform Eager 2 Motivate (E2M) does this holistically. It is a membership-based program that provides fitness, nutrition (whole foods and no supplements), and mental health support to its growing community of over 100,000 members through its Facebook group. On board with the team of dedicated coaches are licensed dieticians, chefs, and clinicians who are there to provide optimized support.

Simplify Tasks to Free Up Time & Save Money

As a mom myself, I understand the relentless struggle to find enough time in the day. It's important to reach out and show how your products and services can be a lifeline, giving back precious moments by simplifying daily chores and removing unnecessary tasks.

Affirm Her

Remind moms how amazing they are and engage with them regularly by sending daily affirmations to their inboxes or posting thoughtful social media posts. I love how Alexis Kerr, VP of the Mahogany Brand at Hallmark Cards, shares motivational quotes on her LinkedIn page multiple times each week. This is a great way to be personable, provide consistent value on a regular basis, and build trust in your brand.

Calm, Rest, & Sleep…Yes, Please!

Just as time is an evasive resource for moms, sleep and rest are its close cousins. At the end of the day when she finally lays down for the night, after homework has been done, dinner has been had, and the kids have been put to bed for the night, she doesn’t just drift to sleep. In her mind is an endless reel of the tasks she has to complete tomorrow and how she felt about everything that happened that day.

One of my favorite products for helping to relax the mind is Aveeno's line of soothing and calming lavender-scented bath products. They are truly calming and smell amazing. In addition, relaxing bedtime stories and soothing tunes from apps like Calm is also fantastic for relaxation.

It is imperative to wholeheartedly support mothers by ensuring they feel valued and appreciated for their individuality and the indispensable roles they play. We must uplift, acknowledge, and honor their unique qualities while recognizing the profound impact they have on their families and communities.

*Disclaimer: All images used in this article were retrieved from Unsplash.

Is Blogging Still Relevant in 2024?

Regarding business practices that significantly impact growth, success, and sustainability, blogging is one of the most effective tools for establishing credibility and authority as a brand seeking to build a community. According to a recent study by Demand Metrics, businesses with blogs produce about 67% more leads per month than companies that don’t. So, why is it so effective? Let’s explore how blogging evolved into a productive marketing strategy.

How Has Blogging Evolved?

Blogging, a virtual community hub, has become a powerful tool for businesses and individuals to share information and engage with audiences over time. To study its evolution, we must consider three factors that played a crucial role in shaping the blogging landscape: social media, video content, and changing trends in online consumption.

• The Impact of Social Media

• Social media platforms have revolutionized the sharing and consumption of content, profoundly impacting the world of blogging. Bloggers now utilize social media to broaden their audience and enhance engagement.

• Video Content Consumption

• The growing popularity of video content has impacted blogging, as many bloggers now include video elements in their posts to meet evolving consumer preferences.

• Changing Trends in Online Consumption

• With the rise of mobile devices and voice search, there has been a shift in how audiences consume online content, prompting bloggers to adapt their strategies to remain relevant.

How Blogging is Relevant for Your Business

Blogging is crucial in today's digital landscape as it allows individuals and businesses to establish authority, share valuable content, and connect with their audience personally.

It's a place where you, as a brand, can provide value by addressing how your products or services address your target consumers’ pain points and everyday challenges. 

Blogging is a powerful business tool that, if executed effectively, expands your community, provides an opportunity for them to understand your brand, and fosters a lasting connection.

Optimizing your content through search engine optimization (SEO) is critical in utilizing marketing to grow your brand and engage your community.

SEO improves a website's visibility in search engines to receive more traffic and improves your ranking on Google for popular search terms your target audience seeks.

Another effective way to grow your brand is through niche blogging. This refers to creating content that is specifically tailored to a particular segment of your target audience.

By doing so, you can achieve better engagement and connection, as your content will be more relevant and valuable to your audience. 

Lastly, businesses can monetize their blogs by exploring affiliate marketing and digital product offerings. 

Case Studies

Let’s delve into some inspiring case studies that underscore the power of effective blog strategies. Consider the journey of Buffer, a popular social media management site. They initially focused on raising awareness through guest posting on authoritative sites within their industry.

This strategic move led to increased exposure and authority, and within just nine months, Buffer's user base skyrocketed from 0 to 100,000. This success story is a testament to the transformative potential of blogging for businesses. 

To maintain relevance and to grow its brand, Coca-Cola launched its Content 2020 campaign in 2011 to double the consumption of Coca-Cola by 2020.

One of the most successful campaigns during that time was their “Share a Coke” Campaign, which launched personalized Coca-Cola bottles in Australia with 150 of the most famous names in that country.

With relevant content that appeals to target consumers, personalization in content marketing allows companies to connect with them and grab their attention. Coca-Cola’s “Share a Coke” Campaign went viral, selling around 250 million in Australia and launching worldwide. 

To gain social proof, Busabout, a hop-off tour operating company to several destinations across Europe, sought to get their customers to assist them in marketing themselves by collecting user-generated content from customers.

They then created a map of Europe where potential customers can select various locations and look at pictures shared by Busabout’s customers of their experiences at each location.

They generated a library of thousands of images from travelers. As a result, 99% of Busabout’s content is user-generated, which led to them significantly cutting their content costs by 65% and increasing their web booking in the UK by 33%. 

The Future of Blogging and Conclusion

Over the years, blogging has been a means for sharing thoughts and ideas, and it has now evolved to be used by brands for marketing purposes to share news and insight.

As digital consumption grows, blogging as a source for connecting and communicating with the world has also experienced consistent growth each year.

Statista reported that there were around 31.7 million bloggers in 2020 in the United States alone.

Number of Bloggers in the United States from 2014 to 2020
(in Millions)

Want to hear an exciting tip?

Blogging is a popular search method for potential consumers to research brands before a purchase. Brands that blog gain 55% more traffic to their websites and 97% more links to those sites than those that don’t. As a result, lead acquisition is positively impacted.

With all of the fantastic benefits of brands incorporating blogging into their routine marketing practices, there are a few challenges to keep in mind.

For instance, in efforts to be more user-friendly, Google has placed user query results at the top of search results in snippets, causing competition with organic community boards like Reddit & Quora.

To rank higher in search engines and to be competitive, blogs need to use relevant keywords and keep search intent in mind to be able to pair their content with users’ goals for making searches.

So what is search intent?

This refers to why the user searched for a term in the first place. For example, if a user searches for chili, they’re most likely not looking to find out about the origin and history of chili but perhaps a recipe or top-rated chili store brands.

Today, brands must build relevant, fresh content around these queries to stay competitive, as Google seeks to provide more value by delivering more accurate information.

It's important for businesses to stay updated on these changes and adapt their blogging strategies accordingly.

High-quality content delivered consistently will generate targeted traffic and help build your business in the long run. It takes diligence and patience as momentum builds over time.

By implementing effective blogging practices, your business can attract more valuable traffic to its website through search engines, social media platforms, emails, and more.

The key is to consistently share relevant, fresh, and personalized content that resonates with your target consumers.

This approach not only boosts engagement but also makes your audience feel valued and understood, fostering a stronger connection with your brand.