4 Things Moms Desire & How Brands Can Be a Helpful Resource
At the core of every amazing mom’s heart is her family. She wants to see them happy, healthy, and whole. As a born nurturer, she is selfless, giving love, time, and support freely.
Every single day, she works hard to help make this a reality - whether it’s daily affirmations of “I love you,” tight hugs and squeezes with her kids, thoughtful texts with her spouse, remembering every minute detail to keep the household running, making a hot meal, sleepy bedtime stories and talks about the day, the list goes on and on.
She's a natural multitasker, constantly giving of herself.
However, as focused as she is on her family, she often forgets to prioritize her well-being and, at times, becomes spiritually, emotionally, and physically exhausted. As a brand, there are four primary ways moms value support from the brands we love. Demonstrate how your products and services help to nurture her mind, simplify tasks to save time and money, affirm her, and provide a sense of calm.
Nurture Her Mind
There's something truly special about the deep connections and understanding that develop among mothers who share similar journeys. It's common for moms to feel isolated and yearn for meaningful connections with other women who can relate to their experiences.
By developing a virtual community for moms who use your products and services, you can provide them with a space to share their stories and support one another.
Providing this resource will also help you expand your customer base and strengthen your relationships with your existing customers. In addition, regularly creating compelling, informative content for your blog and social media platforms will also further resonate with moms and establish your brand as a valuable resource for them.
For example, I especially love how the fitness platform Eager 2 Motivate (E2M) does this holistically. It is a membership-based program that provides fitness, nutrition (whole foods and no supplements), and mental health support to its growing community of over 100,000 members through its Facebook group. On board with the team of dedicated coaches are licensed dieticians, chefs, and clinicians who are there to provide optimized support.
Simplify Tasks to Free Up Time & Save Money
As a mom myself, I understand the relentless struggle to find enough time in the day. It's important to reach out and show how your products and services can be a lifeline, giving back precious moments by simplifying daily chores and removing unnecessary tasks.
Affirm Her
Remind moms how amazing they are and engage with them regularly by sending daily affirmations to their inboxes or posting thoughtful social media posts. I love how Alexis Kerr, VP of the Mahogany Brand at Hallmark Cards, shares motivational quotes on her LinkedIn page multiple times each week. This is a great way to be personable, provide consistent value on a regular basis, and build trust in your brand.
Calm, Rest, & Sleep…Yes, Please!
Just as time is an evasive resource for moms, sleep and rest are its close cousins. At the end of the day when she finally lays down for the night, after homework has been done, dinner has been had, and the kids have been put to bed for the night, she doesn’t just drift to sleep. In her mind is an endless reel of the tasks she has to complete tomorrow and how she felt about everything that happened that day.
One of my favorite products for helping to relax the mind is Aveeno's line of soothing and calming lavender-scented bath products. They are truly calming and smell amazing. In addition, relaxing bedtime stories and soothing tunes from apps like Calm is also fantastic for relaxation.
It is imperative to wholeheartedly support mothers by ensuring they feel valued and appreciated for their individuality and the indispensable roles they play. We must uplift, acknowledge, and honor their unique qualities while recognizing the profound impact they have on their families and communities.
*Disclaimer: All images used in this article were retrieved from Unsplash.
