Four pointers to consider when marketing to millennial parents

Are you a brand that targets millennial parents and markets products that help make their lives easier? Here are four tips to ponder when marketing to them.

According to the National Retail Federation, “Millennials born between 1981-1994 are parents to 50 percent of children in the United States of America, more than one million millennial women become moms each year, and millennials make a significant contribution to the $1 trillion U. S. parents spend raising their children each year.” To gain an understanding of this population, let's examine these four key factors: mom persona, daily challenges, authenticity, and connectivity.

Mom Persona

Mothers make around 83% of the household purchases for their families and are a significant part of your consumer base. Therefore, as a brand, it is crucial to understand who they are, their daily obstacles, and what matters most to them.

Today’s millennial moms are educated, professional women who are juggling caring for their families and building their careers. They are work-from-home, stay-at-home, or commute-daily moms, all struggling to find the sweet spot of work/life balance. They take pride in their families and homes, desire quality time to spend with the ones they love most, and desire the ability to care for themselves—mentally, physically, and socially.

Speaking of TIME, it is the single unifying factor that moms and dads wish they had more of. Given that fact, these busy parents need solutions to their needs now and want to be able to do a quick search for the products, services, and resources that are valuable to them.

A Day in the Life of a Parent

As spills and splatters often happen with littles, and with the possibility of unexpected visitors dropping by, parents appreciate household products that can help make life easier. For instance, units that can vacuum and mop simultaneously and organic juice pouches that don't contain harmful additives meet needs that are essential to parents. There is great relief and joy in using products that can solve problems and help prepare for unexpected challenges. It makes the day run more smoothly and allows them to maximize their time.

Brand Authenticity

Parents appreciate brands that cater to them and save time and money by simplifying their busy schedules. However, they are often bombarded with sales ads that promise solutions to problems they may not even have. Instead of focusing on sales, it’s more effective to engage with parents and demonstrate how your brand understands their challenges. Share what makes you special and commit to meeting their needs with your products, services and resources. Your brand message should be conveyed through a well-defined marketing strategy and fresh, relevant copy that clearly communicates your value, and keeps the content engaging and up-to-date.

Connectivity

Are you struggling to reach your target audience despite having developed a product, service, or resource that can save time by eliminating certain tasks? Don't worry, there's a solution. By partnering with a professional copywriter, you can effectively communicate your brand's value and connect with those who can benefit the most from what you have to offer.

An experienced copywriter can streamline your marketing efforts and ensure that your brand's message is delivered to the right people in the right way. So if you want to take your marketing efforts to the next level and make sure your brand stands out in a crowded market, partnering with a professional copywriter can prove to be a great investment.

Are you ready to start building a customized strategy today to reach your target consumers with a professional copywriter committed to partnering with you to grow your brand with hard work and consistency?

Let’s work together!

Book a Complimentary Consultation